DIGITAL MARKITING

Job description

Our client Punjab Skills Development Fund is looking for a Digital Marketing & Content Specialist in Lahore.

We are seeking a Digital Marketing & Content Specialist with minimum 2 years of experience to support the planning and execution of marketing, digital campaigns, content creation, community engagement, and strategic communications initiatives.

This role is ideal for an execution-focused all-rounder (agency experience preferred) who can manage campaigns, coordinate vendors, create structured content, and ensure disciplined delivery across digital platforms, program marketing, events, and reporting.

Responsibilities
• Create and manage content across digital platforms, newsletters, reports, articles, etc.
• Support planning and execution of brand and program-level digital campaigns.
• Planning, coordination and video production, and event coverage.
• Develop and manage the annual and monthly marketing calendar.
• Act as primary POC for creative, digital, and video vendors.
• Oversee community engagement and quality assurance
• Website management.
• Support monthly reporting, performance tracking, and optimization.

Required Skills
• Strong writing and editing skills
• High attention to detail
• Familiarity with digital marketing and generative AI tools
• Ability to manage multiple timelines
• Understanding of video production workflows
• Structured documentation and reporting discipline

Experience
• 2+ years of experience in marketing, communications, digital marketing, or content roles.
• Minimum Bachelors(Hons.)/Masters preferred (Mass communication, film and TV, Marketing, Journalism, or similar).
• Demonstrated experience in content planning and digital campaign execution.
• Experience coordinating with external agencies and vendors.
• Agency background or experience in a fast-paced execution environment is strongly preferred.